Instagram Friends vs Famous
Do you sometimes miss your friends’ posts among tons of other commercial content? Almost everybody does. Usually followed up with a purge, trying to keep the feed on leash, but it’s futile :-)
What if you could just easily filter out only your friends’ posts? You like the other content too, but you're obviously more caring about your friends content.
Here’s a quick ideation on the topic. Simple filter: anybody with 1000+ followers is Famous. Unless you're David Beckham and all your personal friends have millions of followers, it should work for you. Very little user research done, user testing starts now: what do you think?